Selling
24 September 2026 · 3 min readUsing your BNI chapter to grow SalesCollab referrals
BNI is built on referrals, which makes it a natural fit for the SalesCollab Referral lane.
Use your weekly presentation
Pick one solution per week and describe the ideal referral in one sentence, for example: "A good referral for me is a law firm still sending contracts as email attachments." Specific asks get specific referrals.
Use your one-to-ones
In one-to-ones, ask fellow members which of their clients struggle with follow-ups, signatures or online visibility. They know those clients well and can make a warm introduction.
Use the BNI partner pack
The BNI partner pack on this site has the deck and one-pager ready to share with your chapter, so you don't need to build your own material.